THE WEB SOLUTIONS OF THE FUTURE
WEB AND MOBILE DEVELOPMENT
There are two categories of mobile applications: the native application and the cross-platform application, also called hybrid.
A WEBSITE: A PRIMARY COMMUNICATION TOOL
The website allows a company to benefit from modern means of communication. By being present on the Web, the firm will be able to inform consumers about its various activities, services and products.
The vast majority of modern companies communicate via the Internet. These are essential means of communication for every structure that wants to perpetuate its activities. Currently, a person looking for information on a company has the first reflex to get information from a search engine. This is why SMEs, VSEs, large and small companies must invest in a digital strategy.
How to attract new prospects?
Direct marketing elicits a quick response from the recipient.
This set of individualised or personalised communication actions can involve making an appointment, calling a toll-free number, requesting a quote, placing an order… A direct marketing campaign aims to measure the results obtained, i.e. the transformation rate, the response rate, the amount and number of orders placed…
Visual identity allows a company to improve its visibility by publishing materials such as press kits, envelopes, etc.
The creation of logos promotes worldwide brand recognition. Each design reveals the identity of a company.
The brand book presents the typography, colours, visual identity, logo and graphic universe of a brand or a product.
The graphic charter allows to show precisely how the company manager wishes to represent his brand.
The complexity of a website redesign intervention varies according to the state and the objectives to be achieved.
In order to determine the scope of the Formations Sur Internet website redesign project, it was necessary to undertake an analysis of the project. Two main types of redesign can be distinguished. The visual redesign includes the modification of the webdesign, the modification of the tree structure, the level of the content and the addition of functionalities. As for the visual and structural redesign, it involves the relooking of the portal’s design as well as its structure, followed by profound changes to the tree structure. At the level of structural modification, this generally involves changes to a content management system (CMS).
The SEO audit includes analyses established in 3 main areas: content analysis, technical analysis and popularity analysis.
To benefit from an effective social strategy on the web, rely on the relevance of the quality of keywords.
To enable clients to achieve significant results, it is recommended to integrate social network marketing into its content marketing strategy. Social networks are the first point of contact especially for shared posts, advertising campaigns or recommendations. Thanks to this communication tool, the company will be able to establish a lasting relationship with its community of loyal customers.
Show a strong customer relationship by responding to all comments in an authentic way. The trick to boost sharing through social networks is to add “Click to tweet” buttons.